Anil Ambani's Reliance Broadcast Network (RBN) with a joint venture with US' CBS Studios is all set to launch three English, General Entertainment Channels (GEC) in India with an aim to roll out multiple television channels in the country.
The joint venture is called the Big CBS Networks and will target the English-speaking audiences in India. The three channels such as BIG CBS Prime, a premium English general entertainment channel, BIG CBS Spark. While BIG CBS focuses on the youth and Love, an English entertainment channel is meant for women.
According to Tarun Katial, CEO, Reliance Broadcast Network, the English GEC space is long way to go from the ground level in the market. But the move targets at an upper SEC audience for the good response.
As the R26, 000 crore television market in India always extends its hand for booming, the three channels from RBN and CBS Studios will be paid on the subscription-based growth to be available for other DTH players along with Reliance-owned DTH Company.
Source http://www.breakingnewsonline.net/business/3449-anil-ambanis-reliance-and-cbs-to-launch-3-tv-channels.html
The joint venture is called the Big CBS Networks and will target the English-speaking audiences in India. The three channels such as BIG CBS Prime, a premium English general entertainment channel, BIG CBS Spark. While BIG CBS focuses on the youth and Love, an English entertainment channel is meant for women.
According to Tarun Katial, CEO, Reliance Broadcast Network, the English GEC space is long way to go from the ground level in the market. But the move targets at an upper SEC audience for the good response.
As the R26, 000 crore television market in India always extends its hand for booming, the three channels from RBN and CBS Studios will be paid on the subscription-based growth to be available for other DTH players along with Reliance-owned DTH Company.
Source http://www.breakingnewsonline.net/business/3449-anil-ambanis-reliance-and-cbs-to-launch-3-tv-channels.html
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